Summary

A seasoned Designer, Art Director, and Illustrator with 12+ years of experience, excelling in fostering collaborative relationships and delivering visually stunning work. Thrives on exploring diverse creative avenues to convey messages across various platforms. Seeking a dynamic role to leverage my expertise and drive personal and professional growth.

Skills / Software

Creative Direction, Art Direction, Graphic Design, Editorial Design, Package Design, Illustration, Photography Art Direction, Brand Guidelines, Branding & Identity, Pasta Sauce & Baked Ziti

Adobe Creative Suite, Photoshop, Illustrator, InDesign, Acrobat. Microsoft Office. Figma.

Experience

Spirit Halloween / Spencer ʼs Gifts

Senior Graphic Designer

December 2023 - October 2024

As Senior Graphic Designer for Spirit Halloween and Spencer's Gifts, I led design efforts for the launch of the Spirit Christmas brand, crafting a unique and impactful holiday identity. I designed in-store signage, retail displays, printed and digital collateral, and in-store experience displays, ensuring a cohesive and memorable seasonal shopping experience.

Draftline: Anheuser - Busch

Senior Graphic Designer

May 2022 - July 2023

Drove creative design for Busch & Natural Light brands, infusing the distinctive Tone-of-Voice into diverse deliverables, including digital ads as well as custom packaging. Crafted compelling narratives for web, social, TVC, pitches, and merchandise. Achieved consistent growth for Busch Light Brand through elevated viewership and enhanced customer engagement.

Harper + Scott

Senior Graphic Designer

June 2019 - January 2021

Key senior designer in a dynamic and innovative team at a leading global sourcing firm specializing in consumer/retail products, promotional items, premiums, gifts-with-purchase, packaging solutions, and employee rewards. Collaborated with the art director and junior designers to conceptualize and deliver high-impact campaign concepts for an exclusive clientele across diverse industries.

Sʼwell Bottle

Senior Graphic Designer

September 2017 - October 2018

Instrumental in crafting compelling graphics and layouts for water bottles, along with curating captivating digitalcontent. Managed color harmonization, print quality, and efficient collaboration with printers. Nurtured a closepartnership with Sales, introducing innovative graphic concepts that boosted seasonal sales by an average of 25%.

Harper + Scott

Graphic Designer

February 2015 - September 2017

As the first in-house designer at a dynamic global sourcing startup, I led creative initiatives for consumer/retail products, promotional items, premiums, gifts-with-purchase, and packaging solutions. Took end-to-end ownership of diverse projects, overseeing the entire lifecycle from inception to production. Led the creative department with exceptional leadership and strategic direction for 1.5 years, contributing to exponential business growth during my tenure.

Avrett Free Ginsberg

Senior Art Director (October 2012 - February 2015)

Graphic Artist (July 2011 - October 2012)

Select clients: Grand Marniet, Moet & Chandon, Nestle Purina. Directed diverse advertising design across print, screen, and large-scale environments. Orchestrated seamless collaboration with cross-functional teams, shaping and refining brand visual identity. Contributed to creative leadership and successful business acquisition.

Education

The School of Visual Art, New York, NY, BFA, Fine Art, 2011

Studio Arts Center International, Florence, Italy, BFA, Fine Art, 2009