I led a captivating project for Footlocker that brought the essence of NYC summer to life at their Times Square spot. Imagine larger-than-life screens transforming into a vibrant animated mural. Coney Island's iconic Cyclone ride added a dash of thrill, while delicious hot dogs and pizza celebrated classic summer treats.

But that's not all – our artistic skies featured playful airplanes towing beach banners that playfully exclaimed, "IN NY WE FLY," capturing the city's ambitious vibe. This dynamic masterpiece fused art and tech, leaving visitors in awe. Footlocker's Times Square became a joyful ode to NYC's summer spirit, where art and excitement collided.

Footlocker once again came to me to create some artwork unique to NYC. Being a New Yorker, I could not have been prouder to be given this opportunity. This is a hand painted mural, designed by me to represent my love for NYC through imagery, shape, movement, and color. #NYC

I proudly crafted an iconic billboard for Footlocker's Empire State locale, embracing the theme "NY IS US." Positioned boldly on 34th street, directly opposite the majestic Empire State Building, this larger-than-life masterpiece serves as a vibrant testament to the city's essence.

Drawing upon the rich tapestry of New York's spirit, my creation celebrates the myriad colors, cultures, and talents that converge within its dynamic heart. Every brushstroke and pixel speaks to the boundless creativity, resilience, and unity that define New Yorkers.

As a fellow New Yorker, this project resonated deeply with me, channeling my affection for this incredible city into every detail. The iconic "I ❤️ NY" sentiment pulsates through this monumental work, echoing the love and pride we all share for the metropolis that shapes our lives. This billboard stands as a tribute to the multifaceted brilliance that is uniquely New York.

I was handed the incredible chance to craft an animated mural to grace the LED walls of Footlocker's flagship haven in the heart of Times Square, NYC. Their challenge: conjure artwork that channels the bold spirit, unyielding determination, and captivating culture of New Yorkers. Given my own roots in the city that never sleeps, I couldn't resist this golden opportunity.

So, there it stands, an artistic marvel that does the talking for me: "IN NY WE GO UP." It's a testament to the soaring aspirations, the indomitable strength, and the vibrant tapestry that makes New York what it is. This project is my heartfelt ode to the city that never stops reaching for the stars.

I had an absolute blast concocting Nascar superstar Kevin Harvick's "The Closer" racecar paint scheme, from the initial brainstorm to wrapping that bad boy up! But the fun didn't stop at the car – I sprinkled my creative magic on all things digital and broadcast, setting the stage for the big race and the super cool Busch Light-sponsored sweepstakes.

Now, let's get this straight – I'm not claiming that Kevin Harvick's victory at the 2022 Firekeepers Casino 400 Nascar Race in Michigan was solely due to the epic design. Nope, not me. But you gotta admit, it's a pretty BIG coincidence, isn't it? 😉 So there you have it, a tale of paint, speed, and maybe, just maybe, a sprinkle of design magic.

I had the privilege of crafting the exclusive Busch Light special edition can, commemorating the illustrious 75-year legacy of the iconic NASCAR DAYTONA 500. This exceptional can will solely grace the live event of the 2023 DAYTONA 500 race, offered in a exclusive limited release. I must confess, this creation exudes an undeniable air of magnificence! 😉

From storyboard to final production, I led the art direction for this tribute video honoring the legendary Kevin Harvick. I crafted the look, feel, and cadence to create a heartfelt farewell, celebrating his final season as Busch Light’s official NASCAR driver.

I designed the mobile and desktop layouts for this Busch Light sweepstakes, crafting a seamless, intuitive, and visually engaging experience. Every detail was carefully considered to ensure contestants could easily navigate the entry process while enjoying an immersive and on-brand journey from start to finish.

A vintage, classic feel, with a sleek modern sensibility. These are the qualities the client asked to be present in our designs. These products will appeal to the hardcore whiskey drinker as well as the passersby in the bar or liquor store. Drink up!

The SKYY was the limit with this project, and we definitely reached it. High end, premium items, sure to catch attention.

Retail items, and gift with purchase, sure to wet the whistle of any grey goose lover. 

The client tasked me with creating products that would create a fun, funky way to engage customers with their drink, and brighten up any bar, club, retail location, or gift with purchase experience. These designs really LIT them up!

Bomb ass items to make people love BACARDI even more! ;)

The assignment was to create premium items that the BULLEIT consumer could not live without. We succeeded ;)

I embarked on a delightful creative venture that brought a touch of personalized elegance to the renowned Waldorf Astoria in Beverly Hills. Crafting a bespoke luggage tag, I poured my artistic spirit into every detail, ensuring that the tag exuded a unique charm that perfectly complemented the luxury and sophistication the hotel is renowned for.

But that's not all – I also hand-drew and painted a collection of postcards that captured the essence of Beverly Hills and the Waldorf Astoria experience. Each stroke breathed life into these mini-masterpieces, transforming them into timeless mementos that guests could take home as cherished souvenirs.

This project was a true labor of love, a fusion of creativity and meticulous craftsmanship aimed at enhancing the guest experience. The custom luggage tags and hand-painted postcards serve as delightful reminders of the Waldorf Astoria's opulence and the unforgettable memories created within its walls.

Carnival Cruises requested some sweet custom “Been There” mugs, representing each of their most popular cruise ships/ With these designs, I provided a trip around the world! (corny I know)

Carnival Cruises entrusted me with designing special edition stuffed animals to enhance the experience for both kids and parents on their voyages. From initial sketches to final production, I brought these unique characters to life, incorporating nautical and brand-specific elements to create memorable keepsakes for their journey.

Animated Instagram posts and stories to say thank you to all of the heroes who helped keep us safe during the Covid-19 pandemic. Created for Harper + Scott.

Commissioned mural for Downs Group Real Estate located in Jersey City, NJ.

Introducing a collection of utterly adorable enamel pins that pay homage to the irresistible charm of Milk Bar's iconic cookie boxes. Crafted with love and creativity, these Milk Bar pins were meticulously designed and brought to life to coincide with the exciting launch of new and delectable Milk Bar flavors!

Behold these darling delights – an embodiment of sweetness and delight that you just can't resist. These pins encapsulate the heart and soul of Milk Bar's delectable offerings, and they're bound to bring a smile to your face.

(Original concept designs brought to life in collaboration with Harper + Scott for Milk Bar)

Meet Mini! She is the embodiment of Moët & Chandon's miniature Impéria champagne. She brings a mini party with her, wherever she goes, in a big way. This concept was created in order to showcase the agency's creativity and help convince the Moët & Chandon client to sell us their business. We succeeded on both fronts. 

When we pitched Grand Marnier, they challenged us with coming up with a fresh new way to display their "BLEND OUT" campaign. We executed this a couple of ways. Through the idea of celebration, and with a more visceral taste-centric approach, highlighting their unique orange blend. 

"Please provide various premium box designs for our signature cologne"

We knocked this on out of the park!

The client requested a simple, sleek design for an airplane banner to showcase, their new flavors, high in the sky. They were happy with the result. 

Who doesn’t love a neon sign? Some custom bright signage to bring attention to the classic Italian digestif. Che Bella!